It's About Time!: How to Grow Revenue with Prospect-Centered Selling

“Imagine trying to inspire people who need help but who are actively resisting change. That is the essence of Heroic Selling.”

In It's About Time!, David Smith chronicles his thirty-plus-year journey in senior living. He reveals how to turn deep-seated resistance into successful conversions. His field-tested technique, Prospect-Centered Selling®, is based on a theoretical model adapted from the psychology of change. It's a strategy supported by data-driven metrics and a purpose-built CRM pla...