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It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Richard Branson (Introduction)
eBook
$16.53
By Paul Dickinson, Richard Branson (Introduction)
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As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and grow...

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