It's Not About the Shark: The Simple Path from Problem to Answer

In the spirit of The Tipping Point and Freakonomics, David Niven presents a new way of decoding the riddles of the everyday choices we make.

It's Not About the Shark opens the door to the groundbreaking science of solutions by turning problems—and how we solve them—upside down. When we have a problem, most of us zero in, take it apart, and focus until we have it solved. David Niven shows us that focusing on the problem is exactly the wrong way to find an answer. Putting problems at the cent...