It's Not the Bricks, It's the Mortar: Optimize Your Retail Business for Lasting Success
Hardcover
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Retail is under siege. The disruption is unrelenting.
Brick-and-mortar retail is amid unprecedented challenges: mass store closures, the continued rise of online marketplaces, economic shocks, and continued fallout from the global pandemic. Equally distressing is the difficulty retailers face to secure customer loyalty through either online or in-venue purchases. Successful retail entrepreneur and business mentor, Mike Cosentino, knows these are times when leaders are greatly tempted to pers...


