Jack Trout on Strategy

Jack Trout on Strategy

by Jack Trout


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Product Details

ISBN-13: 9781259589621
Publisher: McGraw-Hill Professional Publishing
Publication date: 03/20/2015
Pages: 176
Product dimensions: 4.90(w) x 7.90(h) x 0.50(d)

About the Author

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

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