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Harness social media to land your dream job
For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position.
Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more.
- Takes the mystery out of Facebook, Twitter, and LinkedIn
- Offers advice on how to brand yourself online
- Includes coverage of the latest changes to social platforms and websites
If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.
About the Author
Joshua Waldman, MBA, is an authority on leveraging social media to find employment. His writing has appeared in Forbes, Huffington Post, Mashable, and the International Business Times. Joshua's career blog, CareerEnlightenment.com, won the About.com Readers' Choice Award for Best Career Blog 2013. Joshua presents keynotes, trainings, and breakout sessions around the world for students, career advisors, and professional organizations.
Table of Contents
Part I: Preparing for Your Job Search 5
Chapter 1: The Lowdown on Social Media for Job Hunters 7
Chapter 2: Setting Yourself Up for a Successful Job Search 17
Chapter 3: Reviewing the Essentials of Online Networking 37
Part II: Marketing Yourself with a Personal Brand 53
Chapter 4: Personal Branding 101 55
Chapter 5: Crafting Keywords, Value Statements, and More 75
Chapter 6: Blogging Your Way to a Job Interview 91
Chapter 7: Facing Your Online Reputation 109
Part III: Crafting Web Résumés with LinkedIn, Video, and More 129
Chapter 8: Updating Your Résumé for an Online Audience 131
Chapter 9: Using LinkedIn to Put Your Best Profi le Forward 145
Chapter 10: Producing a Compelling Video Résumé 179
Chapter 11: Casting a Wide Net with Other Online Résumés 199
Part IV: Using Twitter, Facebook, and Other Sites to Find a Position 217
Chapter 12: Uncovering the Hidden Job Market with Twitter 219
Chapter 13: Using Facebook as a Job Hunter 245
Chapter 14: Getting Familiar with Other Networks for Job Hunters 265
Part V: Executing Your Proactive Social Media Job Hunt Strategies 279
Chapter 15: Triangulating Opportunities, Companies, and People to Target 281
Chapter 16: Discovering a Company’s Needs 295
Chapter 17: Embracing the Informational Interview for an Insider Advantage 303
Chapter 18: Engaging with Hiring Managers through Social Media 317
Part VI: The Part of Tens 331
Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century 333
Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes 337
Chapter 21: Ten Common Mistakes People Make When Using Social Media 341
Most Helpful Customer Reviews
Everyone says that using social media is the contemporary way to find a job. This book attempts to painlessly take the reader through the process. First, do an online search of your own name to see what the Internet says about you. If there are any drunken or racy photos of you on Facebook, for instance, restrict their availability, or delete them, now. You can count on a potential employer doing the same search. If an online search comes up empty, the author explains how to fix it. Why should a potential employer consider someone who doesn't exist online? Next, you need to come up with your own personal brand. What do you want potential employers to know about you? How will you distinguish yourself from the millions of other online job seekers? Use keywords that search engines will recognize, but don't go overboard. For those interested in any sort of professional job, LinkedIn should be the first site to visit and fill out a profile. Consider joining, and contributing to, a few groups, to let as many people as possible know that you exist. Put your resume online, with an appropriate number of search engine keywords. Target it for different companies. Find some way to tell a potential employer what you can do for them, how you can make their lives easier. Don't tell them what you have done in the past. Consider a video resume, especially if you are interested in an arts or creative position. Strongly consider signing up for Facebook and twitter, if you have not already done so. They are both good ways of expanding your network, of letting more people know that you are job hunting. Be sure to follow your target company/companies. The book also looks at connecting with the specific hiring manager at your target company. In more and more cases, they will be doing the hiring, not the Human Resources Department, which has been scaled back, or abolished. There is a lot to job searching online, and this book does an excellent job at explaining it, clearly and succinctly. Even if you do only a few things in this book, and not all of them, you will be far ahead of most job seekers. It is very much worth the money.
How to get a job has changed dramatically over the last 15 years.10 years.5 years.even over the last 1-2 years! Not only has HOW to get a job changed but, just as importantly, how employers are finding new employees has changed dramatically in recent years! Current job seekers need to be aware of the new strategies to find a job. Those who are suddenly unemployed and have not been job seeking over the last 5 years really need to be aware of the new strategies to find a job. Job Searching with Social Media for Dummies, by Joshua Waldman is full of valuable job searching information. I can not stress the importance of the information in this book! If you are not using the strategies and advice that Joshua lays out in this book, you will be left behind in this job searching process. Jobs are few and unemployment is high. You need to be on top of all the current trends and information for job seekers. Joshua explains the platforms of LinkedIn, Twitter and Facebook and how to utilize then to get a job. Your resume, your brand and networking is explained in detail as it relates to searching for a job. If you are searching for a job, this book is a MUST read. If you are NOT searching for a job, I still highly recommend reading this book. The information will benefit you regardless of your job situation. I love the Dummies series! They are written by top experts in the respective fields. The layout within the Dummies series makes it easy to read and refer to when needed. Excellent Book, I highly recommend it!
People hire people they know and like. Joshua's book takes you step by step through the process of using the tools of social media to build a network that will not only help you in your job search but also in your career. This book is guaranteed to deliver a positive return on investment if you employ Joshua's advice. As an executive recruiter I am frequently asked for job advice and one of the first things I recommend is to read Joshua's book. Buy this book you won't regret it!
I've only read part of the book so far. I did skip ahead to the chapter on Linked-In and found the advice helpful. The first two chapters, with the advice on organizing your job search, will be helpful once I get serious (I am employed full-time now and expect to remain so, just interested in changing careers eventually). For example, the author provides links to software for keeping track of your applications.