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Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction

By Nickianne Moody, Nicole Matthews (Editor)
eBook
$61.99
By Nickianne Moody, Nicole Matthews (Editor)
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How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media,...

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