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"El mejor libro sobre estrategia que he leído jamás." -Sir Terry Leahy, ex director general de Tesco "Jugar para ganar es como un asiento en primera fila en la Super Bowl de la estrategia. Aquí descubrirás qué recursos utiliza el gigante de los bienes de consumo Procter & Gamble para que sus innovadores productos lleguen a millones de hogares, y también métodos probados para sobreponerte en tus propias batallas por el mercado. Si eres un vendedor o un líder, tienes que leer este libro." -Da...
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