Jumpers for Goalposts: How Football Sold its Soul

On August 15th 1992, the Premier League kicked off for the very first time to the sound of money. That same season, a new kind of branded commercialism descended across the continent as the European Cup was re-launched as the Champions League. In 1994, the game's oldest trophy, the FA Cup, would become the last of English football's major competitions to fall to commercial sponsors. The early 1990s mark the moment at which the beautiful game, the sport of the common man, wound up on a marke...