Just Evil Enough: The Subversive Marketing Handbook

The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent's tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?

For the last decade, expert in strategic communications Emily Ross and bestselling business author Alistair Croll have studied hundreds of brands, start-ups, leaders, and activists that em...