Kak pridumat' ideyu, esli vy ne Ogilvi

Ideas are the hard currency of the advertising industry. Every day, creative agencies are busy coming up with a multitude of concepts for clients. In practice, the main way of finding new ideas remains the highly inefficient method of trial and error. This book offers an alternative approach to the search for unconventional ideas in advertising. Perhaps for the first time in advertising we have examined, analysed and systematised the creative techniques that enable us to come up with a stro...