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Kartu v ruki: Kak razrabatyvat i prodvigat programmu loyalnosti v kulturnyh prostranstvah

By Nataliya Bezrukova
eBook
$10.99
By Nataliya Bezrukova
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Prakticheski u vseh sovremennyh kulturnyh prostranstv est programma loyalnosti. Posetitelyam predlagayut podderzhat institutsiyu materialno, a vzamen im dayut bonusy: vhod na vystavki bez ocheredi, priglasheniya na spetspokazy, skidki v kafe i magazinah pri muzee ili galeree i ne tolko. Programma loyalnosti — eto effektivnyy marketingovyy instrument, kotoryy pomogaet kulturnomu prostranstvu razvivatsya, prodavat dopolnitelnye tovary i uslugi, podderzhivat reputatsiyu i pozitivnyy obraz bren...

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