Keep Smiling: An American Business in Post-embargo Vietnam

Richard McCombs oversaw one of the first American companies to return to Vietnam after the embargo was lifted. Keep Smiling is about his experiences living and working there while negotiating and operating a joint venture with the government of Vietnam.

Richard went to Vietnam because he was the only person at American Rice (ARI) who volunteered to go. ARI was the largest rice company in the United States. ARI had been invited to form a joint venture (JV) with the largest state-owned rice co...