Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up), your world is awash with data.

As a successful manager today, you must make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This book promises to be your “quantitative lite...