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Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 3rd Edition

By Alexander Chernev, Philip Kotler
Narrated by: Tim Andres Pabon
Unabridged — 17 hours, 36 minutes
Audiobook
$39.99
By Alexander Chernev, Philip Kotler
Narrated by: Tim Andres Pabon
Unabridged — 17 hours, 36 minutes
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The ultimate marketing resource from the world's leading scholars

From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing ma...