Key Relationships: Managerial Ties in China's B2B Channels

This book explores the governance and ramifications of managerial ties in China’s B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships.

In this book, managerial ties refer to personal relationships between corporate executives, business partners, and government or regulatory officials. While common in the Chinese business environment, these relationships are gaining recognition and value globally. Drawing on ...