In 2000 Jesper Buch sat in Oslo and wanted a pizza. He searched online for a pizzeria, but to no avail.
This gave rise to the idea that later would become just-eat.dk. Countless hours in a pizza-reeking Toyota Sports Van, constant pressure, and a natural, congenital entrepreneur spirit led him and his team through ups and downs, and when he sold his share of the company ten years later, Just-Eat was a major success, generating billions.
Jesper tells the story, no holds barred, about his wild youth, his showdown with his alcoholic father, and the rise of Just-Eat. Via the story of Just-Eat and the company’s unique atmosphere of accomplishment, he passes on his best pieces of advice to other entrepreneurs. From how to crush the competition to the details of handing over the reins to a new managing director after eight years of round-the-clock work. He talks about motivation, will, and friendship. About doing what it takes – whatever it takes.
|File size:||2 MB|
About the Author
In 2000 Jesper Buch founded one of the world's biggest E-commerce successes which is known today as just-eat.com (Group). The company started in a basement in a small town of Denmark and was breaking even in 2004. In 2005 Jesper decided to do it all over again and went to UK where he founded just-eat.co.uk. Besides being the CEO of UK he also managed to start up in Holland, Iceland, Sweden and Ireland. Just-Eat went on London Stock Exchange and the valuation around 7B USD. In 2011, Jesper decided to walk "Camino de Santiago, 850 km from France to North-West Spain". In Sep. 2012, Jesper released his first book “Kick-Ass” about his personal story of the 10 years it took to build Just-Eat. In Feb. 2013 and most years up to 2017, Jesper was the most searched for top leader on the web in Denmark. In March 2013 Jesper was selected as "Young Global Leader 2013" by "World Economic Forum." Jesper and his portfolio have been directly or indirectly involved in around 20 Series A fundings, B funding an C fundings as well as many seed- and bridge fundings. Jesper Buch was awarded the "Pioneer Award 2014" for his work with internetcompanies in Denmark. Jesper Buch won "Investor Of the Year 2014 + 2017" in Denmark and Investor of the year, peoples choice 2014 + 2017" in Scandinavia @ Nordic Startup Awards In 2015 Jesper Buch was rated no. 27 on WIRED´s top 100 list of most influential tech people in our world, across Europe. Jesper is the first danish dragon in the program "Dragons Den" / "Shark Tank". The show is on national channel DR1 - season 1+ 2 + 3 in 2016 Jesper Buch became citizen of the year in his home town Kolding. Jesper began his speech tour and have been doing over 200 speeches to around 150.000 people during 2016-2018 In 2018 Jesper released his second book “All In” In 2018 Jesper received the E-Award in Spain in the category: “Tech person of the year”
Mai Bakmand, cand.phil. communications, born in 1972. Works in communications and marketing, both within IT and retail. Author and ghostwriter.