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KICK-ASS From Basement to Billions: The Story of JUST-EAT and My Life as an Entrepreneur
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In 2000 Jesper Buch sat in Oslo and wanted a pizza. He searched online for a pizzeria, but to no avail.
This gave rise to the idea that later would become just-eat.dk. Countless hours in a pizza-reeking Toyota Sports Van, constant pressure, and a natural, congenital entrepreneur spirit led him and his team through ups and downs, and when he sold his share of the company ten years later, Just-Eat was a major success, generating billions.
Jesper tells the story, no holds barred, about his wild ...