kidfluence

by Anne Sutherland, Beth Thompson

Overview

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

Product Details

ISBN-13:	9780071436175
Publisher:	McGraw Hill LLC
Publication date:	08/22/2003
Sold by:	Barnes & Noble
Format:	eBook
Pages:	256
File size:	1 MB

About the Author

Anne Sutherland is a strategic planner and founder of the Toronto-based marketing consultancy Planning Ahead. She has assisted the marketing programs of companies from Kellogg, Nabisco, and Heinz to Bell Canada, and lavalife where kids, teens and their families are the strategic focus.

Beth Thompson is an award-winning journalist who has spent more than two decades writing about family and health issues. Currently at work on her second book, Beth is also the editor-in-chief of Zeller's Family and founding editor of Healthy Woman and Today's Grandparent magazines.