"Kids These Days": Effective Strategies for Coaching Gen Z and Beyond

If you've ever said the phrase, “Kids these days...” this book is for you.

In Kids These Days: Effective Strategies for Coaching Gen Z and Beyond, communication specialist Betsy Butterick helps coaches and leaders bridge the generational gap. With clarity, compassion, and humor, she explains what makes today's athletes different-and how to adjust your approach without compromising your standards.

Drawing from years of coaching experience and consulting across teams and organizations, Betsy di...