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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
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On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.
This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and...