Kinetic Kopy

What is great sales copy? Sales copy often conjures up dark images of yellow highlighters, CAPS, bold text in red, and lots of exclamation marks!!!, basically a written form of the characature of a used car salesman, but sales copy doesn’t have to be pushy, sleazy, and aggressive. In fact, the most persuasive sales copy is the opposite.
Great sales copy is: Engaging, it focuses on reader benefits more than "buy my product!"; It's clear: it is both easy to read and easy to understand. It is C...