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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction

By Robert B. Woodruff, Sarah F. Gardial
Paperback
$53.00
By Robert B. Woodruff, Sarah F. Gardial
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Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

Categories

BusinessMarketing & SalesManagement & LeadershipMarketingQuality ControlConsumer BehaviorCustomer ServiceMarketing & Sales ManagementProduct Quality Control