Know Your Next Move: A Parable on The 7 Core Disciplines of Business

"You Don't Know What You Don't Know, Ruben." Four years ago, Ruben Estrada was on the verge of losing it all. The company he had poured his life into teetered on the brink of collapse, and his family suffered in his absence while he fought to save their livelihood. What went wrong? Four years of steady growth, and now it's unraveling? After praying the last-minute flight to save his biggest customer would be worth the upset it had caused in his home, Ruben opened his eyes and noticed the ma...