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Konsequenzen einer Sortimentsreduktion

By Philip Tilhein
eBook
$17.48
By Philip Tilhein
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Bachelorarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Universität Paderborn (Lehrstuhl für Marketing), Veranstaltung: Konsumentenforschung, Sprache: Deutsch, Abstract: Aufgabe des Marketing ist es die Bedürfnisse und Wünsche der Konsumenten zu befriedigen (vgl. Kotler 2006, S. 5). Deswegen stehen Anbieter vor der Herausforderung ihr Sortiment an die Bedürfnisse der Kunden anzupassen, indem sie versuchen ihren ...

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