Korporativnaya kul'tura: Desyat' samyh rasprostranennyh zabluzhdeniy

What is corporate culture? Why should management be actively involved in its creation? Why don't the standards imposed from outside work? Using examples from the life of Russian companies, the author shows how corporate culture helps to raise motivation, improve interaction between departments and aim everyone at a common result. There are many misconceptions about corporate culture, the most dangerous of which are discussed in detail in this book.