La Conchita: A Different Kind of Paradise

Traces the transformation of a failed resort into a unique, integrated, multicultural working-class community that defied societal norms.

The discovery of gold on the magical date of January 24, 1848, when James Marshall discovered gold at Sutter's Mill near Coloma, started a rush that was unprecedented in all of the world's history. It was through the failed beachfront resort development of 1923 that the tiny enclave of Punta, California, was renamed La Conchita del Mar and promoted as a se...