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Lady Banking. Women as Target Group for Financial Services

By Birgit Herrmann
eBook
$6.51
By Birgit Herrmann
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Essay from the year 2011 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,0, Frankfurt School of Finance & Management, course: Englisch, language: English, abstract: Introduction The purpose of this term paper is to show why women are an attractive target group for the German financial services industry, and if banks should introduce Lady Banking as a new marketing concept for this target group. Up to now, the majority of the financial service pr...