LAME: Look At Me, Everyone

LAME (Look at Me, Everyone) by Thomas Edralin speaks about branding and brand reputation in the clothing industry, more specifically within fashion and streetwear. Conversely, the book investigates why consumers may feel compelled to chase such contrived surfaces, such as a brand name or a logo, in the first place.

In LAME, Edralin explores the following questions:

• How do clothing brands elevate their clothing through their associated reputation and image?
• To what extent do concepts such as...