LAND: From Workhorse to Cultural Object: The Land Rover as Design Icon

Few vehicles have traveled as far in the cultural imagination as the Land Rover. Once a utilitarian workhorse, it has become a revered cultural object, a symbol continually repurposed, reinterpreted, and reimagined across generations and geographies.

LAND explores this evolution through a design-led lens, tracing how the Land Rover has become a creative platform for builders, designers, collectors, and adventurers alike. Featuring projects that span bespoke restorations and conceptual rework...