Last Retailer Standing: Relevant Leadership Relevant Brand

The speed with which consumers make choices will be faster than in the last two decades, making the predictability of the right strategic direction even more challenging. The business world is evolving at an unprecedented pace with a sputtering economy, the advancement of technology, and disruptive competitive forces. All are re-writing the rules of customer engagement.

This book is a must-read for anyone leading or managing any business with a deteriorating culture, failing market relevanc...