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Latino Link: Building Brands Online with Hispanic Communities and Content

By Joe Kutchera
eBook
$9.99
By Joe Kutchera
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An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.

Is your brand ready?

Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shoppi...

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