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Launchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI Playbook

By Larry Mickelberg
Paperback
$14.95
By Larry Mickelberg
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Volume 2: The Commercial AI Playbook reveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding the commercial stack-task by task, role by role-with intelligent agents at the core. For leaders of brand, field, and...