Launching While Female: Smashing the System That Holds Women Entrepreneurs Back

Launching While Female: Smashing the System That Holds Women Entrepreneurs Back

by Susanne Althoff

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Overview

An exposé of the gender gap in entrepreneurship and a road map for a more inclusive and economically successful future for us all

Journalist and professor Susanne Althoff investigates the obstacles women and nonbinary entrepreneurs—especially those of color—face when launching, funding, and growing their companies, obstacles that persist because the current start-up world was engineered by and for white men. Through interviews with over a hundred founders across the country and in all industries, Althoff paints a picture of an entrepreneurial system rife with bias and discrimination, where women receive less than 3 percent of this country’s venture capital, struggle to find mentors in the wake of #MeToo, and are dismissed as “mompreneurs.”

The effects of this unequal system—a weaker economy, fewer jobs, less innovation—are felt by all of us, and Althoff explains how more equitable structures in business and entrepreneurship will benefit all people, not just those hoping to fund a startup.

By exploring some of the practical ways we can open the entrepreneurial system to everyone, Althoff provides a rallying cry and a way forward for women entrepreneurs and their allies, showing that change is urgent and within our reach.

Product Details

ISBN-13: 9780807042977
Publisher: Beacon Press
Publication date: 10/27/2020
Pages: 208
Product dimensions: 6.00(w) x 9.10(h) x 0.90(d)

About the Author

Susanne Althoff is a veteran journalist and an assistant professor at Emerson College in Boston, where she teaches publishing entrepreneurship and women’s media. She’s also served as advisor to women-led start-ups. Before joining Emerson in 2015, Althoff worked for 22 years as a magazine editor, including 6 years as the editor in chief of the Boston Globe Magazine. Her writing has appeared in WIRED, the Boston Globe, and other publications. Connect with her on Twitter @SusanneAlthoff and at susannealthoff.com.

Table of Contents

Author’s Note
Introduction

CHAPTER 1
Entrepreneurship’s Meritocracy Myth: How we all lose out

CHAPTER 2
Centuries of Second-Class Status: Early women entrepreneurs

CHAPTER 3
The Boys’ Club: Today’s complicated hunt for funding

CHAPTER 4
You Can’t Be What You Can’t See: The power of role models

CHAPTER 5
Sleazy Texts, Late-Night Meetings: A #MeToo reckoning

CHAPTER 6
The Big Effect of Little Insults: The microaggression problem

CHAPTER 7
Owning the Room: How confidence is found (and faked)

CHAPTER 8
A Shoulder to Lean On: The search for mentors and support

CHAPTER 9
Entrepreneurship’s Potential: Making it work for everyone

Acknowledgments
Notes

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