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Lead Generation: Methods and Strategies

By Jörg Holenz (Editor), Raimund Mannhold (Editor), Hugo Kubinyi (Editor), Gerd Folkers (Editor)
eBook
$275.00
By Jörg Holenz (Editor), Raimund Mannhold (Editor), Hugo Kubinyi (Editor), Gerd Folkers (Editor)
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In this comprehensive two-volume resource on the topic senior lead generation medicinal chemists present a coherent view of the current methods and strategies in industrial and academic lead generation. This is the first book to combine both standard and innovative approaches in comparable breadth and depth, including several recent successful lead generation case studies published here for the first time.
Beginning with a general discussion of the underlying principles and strategies, ind...

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Medicine & NursingMedicineBasic SciencesPharmacology