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Leading in a Social World: Stop social media marketing and build social capital instead.

By R. Aaron Templer
eBook
$9.99
By R. Aaron Templer
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Winner of a Nautilus Book Awards Silver Medal in the category of Business & Leadership and one of three Finalists in the Marketing and Public Relations category of the National Indie Excellence Awards!

"A terrific companion read to recent bestsellers The Hype Machine (Sinan Aral) and Quantum Marketing (Raja Rajamannar), as well as classics." -Amazon Reviewer

Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constru...

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