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Leading Innovation, Creativity and Enterprise
By Peter Cook
eBook
$37.80
By Peter Cook
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Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film.
The book deals with questions such as:
What are the roots of creativity and imagination? ? How can we create the physiological and mental states under which creativity happens naturally rather than having to rely on c...
The book deals with questions such as:
What are the roots of creativity and imagination? ? How can we create the physiological and mental states under which creativity happens naturally rather than having to rely on c...