It’s not just a matter of rising costs. Inflation eats cash, squeezes margins, threatens working capital, and throws all your great forecasts and plans into question. Its effect is cumulative and pervasive.
Yet this period of economic discontinuity is a huge opportunity to come out stronger for those who know how to lead in the face of inflation and a looming recession.
Ram Charan has guided hundreds of companies through many tough business challenges. In the early 1980s, he helped GE preserve its teetering credit rating in the face of double-digit inflation. Now, in Leading Through Inflation, he brings the same common sense and wisdom that made his book Execution, coauthored with Larry Bossidy, a long-time New York Times bestseller.
This book will be your guide to avoiding the hazards of inflation while positioning your company to thrive when the business cycle stabilizes. It provides Ram’s down-to-earth recommendations and real-world examples to help you navigate a landscape that may be new to you.
As you learn to lead through inflation, you will be better prepared for recession and stagflation as well. You will know how to protect your cash, your customers, and your capital investments. Your psychology will shift from anxiety and fear to optimism and excitement as you define the path to a reimagined future.
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About the Author
The author of close to forty books, four of which were bestsellers, he is known for providing real-world solutions— the kind of advice you can use Monday morning. His book Execution, lauded for its practicality, spent more than 150 weeks on the New York Times best-seller list.
Ram has an MBA with high distinction and a doctorate degree from Harvard Business School, where he was a Baker Scholar and faculty member. He was elected a Distinguished Fellow of the National Academy of Human Resources, was on the Blue Ribbon Commission on Corporate Governance, and serves or has served on a dozen boards in the US, Brazil, China, India, Canada, and Dubai.
Geri Willigan is an independent content developer and business writer who has worked closely with Ram Charan for nearly 30 years on a range of projects, including bestselling books. She first met Ram when she was an editor at Harvard Business Review in the late 1980s and early 1990s.
Geri helped numerous experts publish classic HBR articles, including Michael Hammer (father of reengineering), Stephen Roach (Yale economist), Hermann Simon (co-founder of pricing consultancy Simon-Kucher & Partners), and Fred Reichheld (Bain & Company thought leader on customer loyalty), and interviewed prominent business leaders including Nike CEO Phil Knight and Disney CFO Gary Wilson.
Table of Contents
The Urgency to Act i
Chapter 1 What You Need to Know about Inflation 1
Chapter 2 A War Room to Pick Up Early Warning Signals 11
Chapter 3 Pay Attention to Cash 29
Chapter 4 Change Your Pricing Approach-Fast 41
Chapter 5 Find Cost Cuts That build the Business 59
Chapter 6 Renew Your Business Model 67
Chapter 7 Inflation Is Everybody's Business: Your Role 81
Ram's Closing Message 113
About the Authors 117