Leading with Respect: Adventures of an Off-Price Fashion Pioneer

For thirty-five years, Marcy Syms appeared in TV and radio commercials for her family's company, voicing its famous slogan, "An educated consumer is our best customer." Syms was the first truly off-price retailer, offering name brands at cut-rate prices. At its peak, the chain had dozens of stores in thirteen states. For Syms, the key to success was respect-for the consumers, for the employees, and for the designer brands they sold.



Working closely with her father, Sy Syms, the business's fo...