Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.

by Aliza Licht

Overview

Leave Your Mark isn't an advice book — it's a mentorship in 288 pages.

Aliza Licht-global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon-is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets.
Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

Product Details

ISBN-13:	9781455584147
Publisher:	Grand Central Publishing
Publication date:	05/05/2015
Pages:	288
Product dimensions:	8.40(w) x 5.70(h) x 1.30(d)

About the Author

Aliza Licht is the fashion PR executive and former Twitter phenomenon, DKNY PR GIRL. Featured on the front page of the New York Times style section as one of "America's Next Top Mentors", dubbed the "Reigning Queen of Social Media" by Women's Wear Daily, and called one of "Six Women Who Rule the Fashion World" by TIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner. She lives in New York City with her husband and their two children.

Table of Contents

Foreword Donna Karan ix

A Note on the People and Places in Leave Your Mark xiii

Introduction xv

Part I Landing Your Dream Job

Chapter 1 Finding the Right Career Path 3

Chapter 2 Getting Experience When You Have No Experience 12

Chapter 3 Writing a Killer Cover Letter and Rock-Solid Resumé 25

Chapter 4 Sucking Your Internship Dry 36

Chapter 5 Nailing Your First Interview 53

Chapter 6 Scoring Your First Business Card 61

Part II Killing It in Your Career

Chapter 7 Going for the Promotion and the Raise 71

Chapter 8 Surviving People and Politics 83

Chapter 9 Shifting Gears and Getting Ahead 108

Chapter 10 Text-Message Speak and Other Ways to Ruin Your Chances 129

Part III Rocking Social Media

Chapter 11 The Making of DKNY PR GIRL and Half a Million Followers 145

Chapter 12 Revealing Fashion's Biggest Twitter Secret 157

Chapter 13 Being Socially Savvy 165

Chapter 14 Social Media Damage Control 181

Part IV Creating the Brand of You

Chapter 15 Being Your Own Publicist 195

Chapter 16 Casting Yourself in a New Leading Role 203

Chapter 17 When You Get to the Top, Don't Be an Asshole 216

Chapter 18 Making Cocktails Count 223

Chapter 19 Presenting Like a Pro 233

Conclusion 241

Glossary: A.K.A. Words Autocorrect Should Know 245

Acknowledgments 253

Editorial Reviews

"Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in PR. Any publicist who wants to be powerful, yet accessible, with a voice that is authentic, unique, and engaging, should follow her lead."—
Nina Garcia, editor in chief, ELLE, and Project Runway judge



"With this book, Aliza teaches you to smoke the competition with grace and honesty, excel in your career with wit and hard work, and be an overall kinder and more thoughtful human. If you want the job of your dreams, read this book."— Stacy London, TV Personality and Style Expert

"Aliza Licht is a pioneering PR maven, a powerhouse of perfection, a commander of communication, a fierce fashion woman, and now an awesome author . . . LEAVE YOUR MARK will help you do more than that-it is an indispensable guide to success and celebration of the self. Learn the rules then go ahead and break them!"— Kelly Cutrone, New York Times bestselling author of If You Have to Cry, Go Outside

"Smart, savvy, and sophisticated, LEAVE YOUR MARK is the new professional must-have. No matter what industry you work in, Aliza's insider tips from career to personal branding will help you make your mark and then leave it!"— Joe Zee, editor in chief, Yahoo Style

"LEAVE YOUR MARK promises to guide you through landing your dream job, killing it in your career and rocking social media-and it does just that through 19 chapters that should serve as any young professional's go-to handbook, full of real-life advice that you won't learn in a classroom."— Harper's Bazaar

"Licht joins the pack of badass women-ones who aren't afraid to divulge the lousy, tough parts of their careers, while sharing advice for how you can navigate your own-who have made themselves virtual mentors for anyone else trudging through the same hustle."— Refinery29

"It should be required for all recent grads-and anyone who wants a raise."— People

From the Publisher