LeBron, Inc.: The Making of a Billion-Dollar Athlete

LeBron, Inc.: The Making of a Billion-Dollar Athlete

by Brian Windhorst
LeBron, Inc.: The Making of a Billion-Dollar Athlete

LeBron, Inc.: The Making of a Billion-Dollar Athlete

by Brian Windhorst


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From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon — his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Product Details

ISBN-13: 9781538730850
Publisher: Grand Central Publishing
Publication date: 04/07/2020
Pages: 272
Sales rank: 521,268
Product dimensions: 5.25(w) x 8.80(h) x 0.95(d)

About the Author

Brian Windhorst has covered the NBA for ESPN since 2010. He began covering LeBron James in 1999 and was the daily beat writer on the Cleveland Cavaliers for the Akron Beacon Journal and Cleveland Plain Dealer from 2003 to 2010. He is also the co-author of three books, including the New York Timesbestseller Return of the King, The Franchise, and The Making of an MVP.

Table of Contents

Chapter 1 The Power of Saying No 1

Chapter 2 The Bag Man 11

Chapter 3 The Deal of a Lifetime 23

Chapter 4 Four Horses 57

Chapter 5 Failing Up 79

Chapter 6 Cameraman 93

Chapter 7 The Dealmaker 109

Chapter 8 Summer Camp for Billionaires 129

Chapter 9 Taking My Talents 141

Chapter 10 Mogul 169

Chapter 11 I Promise 193

Chapter 12 L.A. 211

Epilogue 225

Afterword to the Trade Edition 233

Acknowledgments 245

Index 247

About the Author 259

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