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Les dessous des marques: Une lecture des marques comme signes des mythes contemporains

By Julien Féré, Thibault Milet (Illustrator)
eBook
$26.99
By Julien Féré, Thibault Milet (Illustrator)
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Avec la participation de Berthelot-Guiet Karine, Besnier Margot, Bock Anne, Brodziak Virgile, Casagrande Johanne, Chiquiar Jean-Patrick, Erra Mercedes, Faure Pascaline, Foucard Stéphanie, Gaist Mathilde, Godineau Béatrice, Kaoua Malika, Laroche Pascal, Lèbre-Badré Séverine, Marino Déborah, Marti Caroline, Picard Rachel, Rauscher Mélanie, Yadak Jennifer.

Pourquoi le choix de la marque et de ses signes est-il un sujet fondamental quand on crée une entreprise ? Que se cache-t-il derrière l’inva...

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