Life in Numbers: Polls and Surveys

Have you ever taken an online quiz or poll? Dive into the inquisitive world of polls and surveys where pollsters seek representative samples and post results that shape major decisions. Backtrack into history to watch the first political poll in action. Learn what's on a pollster's daily checklist. With this informative title, you'll examine the individual quirks of polls and surveys—and their impact on our day-to-day lives. Packed with fun facts and fascinating sidebars, this full-color in...