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Lifestyle Market Segmentation

By Art Weinstein, Dennis J Cahill
eBook
$70.99
By Art Weinstein, Dennis J Cahill
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The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies

Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors...

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BusinessMarketing & SalesProfessional Finance & InvestingMarketingConsumer BehaviorMarketing - General & MiscellaneousFinance - General & Miscellaneous