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Lifestyle Shopping: The Subject of Consumption
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First Published in 2004. In contemporary shopping sites new modes of subjectivity, inter-personal relationships and models of social totality are being tried on, taken off and displayed in much the same way that one might shop for clothes. These are not the modernist spaces of goal-directed individuals and utopian projects. Rather it is a space of carnivalesque inversions of the present order of things. The multiple masks of the postmodern person who wears many hats in different groups and ...