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Lift: The Three Hidden Forces That Launch Remarkable Lives

By Jeff Cunningham
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$16.99
By Jeff Cunningham
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An October 2026 must-read selection of the Next Big Idea Club, curated by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink.

No one climbs alone.

Lift makes a simple argument: the self-made success story is a myth. Behind every remarkable life are three hidden forces — and they can be identified, understood, and deliberately built.

Jeff Cunningham is a former publisher of Forbes, a professor of leadership at Arizona State University’s Cronkite School, and ran Elon Musk’s first company,...

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