Like a Virgin: Secrets They Won't Teach You at Business School

Like a Virgin: Secrets They Won't Teach You at Business School

by Richard Branson

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Product Details

ISBN-13: 9781591845683
Publisher: Penguin Publishing Group
Publication date: 09/25/2012
Pages: 352
Sales rank: 130,047
Product dimensions: 5.60(w) x 8.40(h) x 1.00(d)
Age Range: 18 Years

About the Author

Sir Richard Branson is an international entrepreneur, adventurer, icon, and the founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He is also the author of Reach for the Skies and most recently, Screw Business As Usual.

Table of Contents

Foreword 1

Five Secrets To Starting A Business 9

People Power 14

Nice Guys Can Finish First 18

The Weakest Link 22

Business Philosophy 26

Screw You, Goliath! 30

The Importance Of Not Being Earnest 34

The Perfect Pitch 39

The Opportunity Of Risk 44

Private Space 48

They Say 52

A Perfect 10 56

If You Never Make Mistakes 60

The Customer's Always Right 63

Brand Awareness 67

Steve Jobs 71

First Impressions Are Huge 75

To Win The War On Drugs 79

Science: The Last Frontier 84

Chocks Away 89

Like A Fine Wine 93

What's In A Name? 98

So, You Want To Be Ceo? 102

The Chinese Plate Trick 106

How To Bake An Entrepreneur 111

Change Is In The Air 115

Don't Like The Second Opinion? 120

Breaking Up 124

If I Could Do It All Over Again 128

More Walking And Talking 133

Accidents Happen 137

Reach For The Skies 141

Sustainable Energy 145

New Ventures 149

Get Big 153

Selling Customers Is Easy 157

What Is Success? 162

When Going Walkabout 166

Surviving A Downturn 169

Rising Above It All 173

Living The Branson Life 178

Early Endeavours 183

Change Is Good 188

Managing The Launch 192

A Shocking Revelation! 196

A Noose Around The Neck 200

Today's Failure 204

Real Change For Good? 208

Be A Leader 212

Great Customer Service 216

Can Bad News Be Good News? 221

Choosing A Partner 225

Invest In Your People 229

The Day The Music Didn't Die 234

Good Training 239

Rebranding 243

Social Services Redefined 248

A-B-C-D 253

Empowerment And Appreciation 257

Launching A Business 261

Keep An Eye On The Details 266

The Lonely Entrepreneur? 269

The Planet's Problems 273

'Let's Shake On That' 277

Office Relationships 281

Earn Your Customers' Trust 285

To Work Better 289

Strike Up The Brand 293

Sharing Life's Lessons 297

Power To The People 301

Watching Your Waistline 306

What's Better Than A Handout? 310

Home And/Or Office 314

Kick-Start The Economy 318

Rules Of The Road 323

School Of Hard Knocks 327

Acknowledgements 331

Index 333

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Like a Virgin: Secrets They Won't Teach You at Business School 4.2 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
This was the first Branson book I've read, and I enjoyed it thoroughly. However, there really is nothing too earth shattering in regards to business that will make you feel like you've come away with something new. Yet, the book does contain a lot of encouragement to keep you motivated in this tough economy. More, just reading another businessman's experiences always seems to spark my own random ideas. Since the book really is just a collection of answers to emailed questions, I feel the book is a little light on material-- hence, the three star rating. But as an airplane read, definitely a four star.
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