Little Book of Armani: The story of the iconic fashion house

The name 'Armani' embodies the significance of being 'Made in Italy', and a quiet luxury that came to define American power dressing.

Beginning in 1970s Milan, Giorgio Armani pared back structure and refined proportion, creating tailoring that felt modern, fluid and quietly authoritative. On the catwalk, he showed a vision of luxury built on restraint, clarity and longevity. On screen, Richard Gere's Armani wardrobe in American Gigolo recast menswear as seductive rather than stiff, while on ...