Live from Cupertino: How Apple Used Words, Music, and Performance to Build the Worlds Best Sales Machine

In twenty-two years with the Cupertino band, Michael Hageloh saw it all. The era of beige boxes and clueless CEOs. The company's near death. The return of Steve Jobs. Triumphs like the iPod, iTunes, and the iPhone. But you know that story. What you don't know is that it was a sales operation built around music, storytelling, and passion that let Apple not only survive the hard times, but eventually change the world.

Now Michael—engineer, drummer, raconteur, and closer of nearly one billion ...