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Live from Cupertino: How Apple Used Words, Music, and Performance to Build the World's Best Sales Machine

Live from Cupertino: How Apple Used Words, Music, and Performance to Build the World's Best Sales Machine

Hardcover

$28.00
Available for Pre-Order. This item will be available on October 29, 2019

Overview

Apple isn’t just a design and innovation powerhouse. It’s also the greatest sales machine you’ve never heard of.

In twenty-two years with the Cupertino band, Michael Hageloh saw it all. The era of beige boxes and clueless CEOs. The company’s near death. The return of Steve Jobs. Triumphs like the iPod, iTunes, and the iPhone. But you know that story. What you don’t know is that it was a sales operation built around music, storytelling, and passion that let Apple not only survive the hard times, but eventually change the world.

Now Michael—engineer, drummer, raconteur, and closer of nearly one billion dollars in Apple sales—takes you inside the sales culture that made Apple the world’s first trillion-dollar corporation. The big secret? Music. Music has been part of Apple’s DNA since the beginning, and in Live from Cupertino, Michael takes you inside a one-of-a-kind selling culture that’s amazingly similar to the process of taking music from rehearsal to live performance. If you’re dying to know how Apple did it, Live from Cupertino is your first chance to learn company secrets from someone who was there from the beginning.

Product Details

ISBN-13: 9781642931709
Publisher: Post Hill Press
Publication date: 10/29/2019
Pages: 240
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Michael Hageloh joined Apple in 1988. During his twenty-two-year tenure, he developed a wide selling methodology called “Rhythm Selling.” He is currently Chief Development Officer at Kilgore College in Kilgore, TX, where he lives with his wife, Lisa.