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In twenty-two years with the Cupertino band, Michael Hageloh saw it all. The era of beige boxes and clueless CEOs. The company’s near death. The return of Steve Jobs. Triumphs like the iPod, iTunes, and the iPhone. But you know that story. What you don’t know is that it was a sales operation built around music, storytelling, and passion that let Apple not only survive the hard times, but eventually change the world.
Now Michael—engineer, drummer, raconteur, and closer of nearly one billion dollars in Apple sales—takes you inside the sales culture that made Apple the world’s first trillion-dollar corporation. The big secret? Music. Music has been part of Apple’s DNA since the beginning, and in Live from Cupertino, Michael takes you inside a one-of-a-kind selling culture that’s amazingly similar to the process of taking music from rehearsal to live performance. If you’re dying to know how Apple did it, Live from Cupertino is your first chance to learn company secrets from someone who was there from the beginning.
|Publisher:||Post Hill Press|
|Product dimensions:||6.10(w) x 9.10(h) x 1.10(d)|
About the Author
Michael also has a deep background in academia and fundraising, having served as the director of special projects for the University of South Florida’s Muma College of Business, a senior director of development, a capital campaign officer, and an event judge for Startup EDU, powered by the Kauffman Foundation.
A onetime disco drummer, Michael is a high-spirited speaker, a beat-ahead thinker, and a charismatic mentor. He is currently a chief development officer in higher education and consults globally on orchestrating rhythms for sales, marketing, and institutional advancement.
Table of Contents
Prologue What Were Once Devices Are Now Habits 1
Chapter 1 Rehearsal 13
Chapter 2 Storytelling 37
Chapter 3 Listening 63
Chapter 4 Words 83
Chapter 5 Rhythm 107
Chapter 6 Improvisation 131
Chapter 7 Soul 157
Chapter 8 Orchestration 181
Chapter 9 Magic 207
Chapter 10 A Painfully Obvious Musical Device: Seven Songs About the Future (Apple's and Yours) 229