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Location Awareness in the Age of Google Maps

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Location Awareness in the Age of Google Maps explores the mundane act of navigating cities in the age of digital mapping infrastructures.

Noone follows the frictions routing through Google Maps’ categorising and classifying of spatial information. Complicating the assumption that digital maps distort a sense of direction, Noone argues that Google Maps’ location awareness does more than just organise and orient a representation of space—it also organises and orients imaginaries of publicness,...